Whether start-up or feature film, event or soft drink, product innovation or restaurant: everything needs a suitable name. It should differentiate and be noticeable, attract attention in the competition and help your idea, product or service to prevail on the market. And this is how we come into play: nobrokkoli. As a name agency, we specialize in the development of strong company, brand and product names.
LSG Sky Chefs - Lufthansa - Spiriant - Samsung - Hertz Autovermietung - Bosch-Rexroth - Clariant - Steigenberger Hotels - DER Touristik - Windsor Fine Clothing - Clothcraft - Strellson - Chrysler - Jeep - Deutsche Bank - Südwestbank - Merck Finck & Co - SIX Swiss Exchange - Philip Morris - AEG - Niehoffs Vaihinger - PricewaterhouseCoopers - Allen & Overy - Braun - Landesgartenschau Würzburg 2018 - Städel Museum - Schirn Kunsthalle Frankfurt - Beiersdorf - Syngenta - John Deere - Winora - Union Investment - DZ Bank - Messe Frankfurt - Pepsi Cola - Bosch Elektrowerkzeuge - Kiobis - Commerzbank
Names make brands
We consider a name as being more than just a description of a product, company or service. Rather, it is an essential part of the corporate, brand or product strategy. A good name must be savoured and memorable. It can make products and companies more successful, associate personal experiences with brands and in doing so become part of people's lives.
A strong brand name opens opportunities. It carries a unique and unmistakable story – a story that wants to be told. Over and over again, yet different every time. For generations. A strong name can create legends.
That's why name development at nobrokkoli isn't created in microprocessors, but rather in people's heads. In the heads of people who have an uncanny ability to continually make connections between things that don't seem to have anything to do with each other: Greek mythology with the invention of the spark plug, HTML with Gottfried Benn or Pulp Fiction with the scent of freshly mown grass.
We put our faith in synapses instead of algorithms to find the name – in targeted development instead of automatic generation and in carefully selected proposals, not just search results. That is why every name from nobrokkoli comes with the promise of bringing an unmistakable story with it – and with the chance of one day being a legend.
We tell the story of your brand’s future
We develop names, claims, slogans and strong stories about your brand, your product or your company. We are also experienced partners when it comes to name families or the name architecture for several products or services. In addition, we bring your brand history to the point in an emotional manifesto, which we can also implement as a film.
In order to develop a stand-alone name or naming system for you, we look in detail at the environment to which your company, brand or product name fits and the market in which it is to assert itself. We work out all aspects that are necessary for a unique selling proposition and also support you strategically.
The role that claims play is often underestimated. Claims, or slogans as they are sometimes called, can roll out a red carpet for the story hidden inside, can build a bridge to the product family or cast a light on the special nature of the name. We come up with claims that make names shine and brands grow.
Every name we develop also comes with a story. We translate your brand history into a strong manifesto that you can use in a variety of ways - for example as a motivational film, but also online or as part of a campaign.
Scoops is the film format of nobrokkoli. Here we tell the story of your brand with strong images, emotional words and music. This form of storytelling is not about the what or the how, but about the why of your company, brand or product story. Scoops don't explain, they show. Scoops don't describe - they convince.
Lots of experience and even more passion for your brand name
We develop names for highly varied products, companies, services and sectors, including property, fashion, gastronomy, lifestyle, literature, film, financial services and events. Here are some examples of brand, product and company names that have emerged at nobrokkoli.
Plastic is Pop
Culture | Plastic is Pop
Parallel to the "Plastic Wolrd" exhibition at the Schirn Kunsthalle Frankfurt, we were able to realize an innovative 3D project that allows visitors to move freely in virtual spaces and digitally experience the varied material history of plastics. The project was created in collaboration with Henne/Ordnung.
In the future, Commerzbank will bundle its asset management solutions for institutional and ultra-high-net-worth private customers under the name Yellowfin. The yellowfin tuna - a fish like a sports car - was the inspiration here. Yellow, in turn, is not only the color of shine and gold, but also Commerzbank's corporate color. And Fin? That's self-explanatory.
Digital Self-Care | Hello Inside®
Hello Inside is a new app that measures your personal metabolism and thus helps you to stay healthy and fit. Even when it comes to biodata and measurability: health is happiness. Health and joy of life are mutually dependent. Say HI to your inner self.
Podcast | Flurfunk
A podcast about home office and video conferencing, about new values for managers, about table soccer, beanbags and what the future of work could look like. We not only developed the name for the randstad foundation, but also took on the conception, moderation and production of the podcast.
Commerzbank's private customer division was looking for a name for its new wealth management service - the perfect combination of digital offering and personal advice, as transparent as it is simple. It enables private investors to enter the world of financial markets without having to be an expert themselves. We developed: money mate - your partner for investing.
Event | SIP!
SIP! is not just a wine tasting, but a wine flight with five wines of the same grape variety from five different regions. Or with five wines from the same region from different vineyards. We have also developed the claim: Regions, Sites & Consorts.
Why machines? | Kunsthalle Schirn
Breathing life into one's own work and thus becoming a godlike creator is an age-old artist's dream. But why have people always dreamed of animating things and constructing automata that miraculously move themselves? Questions we try to answer in this Shortcut for the SCHIRN KUNSTHALLE FRANKFURT.
A wellness beverage promising beauty, good feeling and healthy living. The keywords in the briefing for the name development were light and easy, a little bit cosmetic – healthy, but not medical. From now on, the small, elegant vial will be right at home in a handbag beside the compact mirror and lipstick.
Health Care | alley®
alley is an app that accompanies people with complex diseases on their treatment path. alley is a medical assistant, information platform and advisor all in one. alley provides information about risk factors and shows different treatment options. Quite simply via smartphone. Quite simply via smartphone.
Building Materials | Omniplan®
For Brillux – a renowned manufacturer of lacquers and paints –, we developed a series of name families for the putty sector. A whole series of the names we have developed have already successfully been applied for and registered at the German Patent and Trademark Office.
Culture | Shortcuts
Where do artistic phenomena or styles come from and how do they develop? The Shortcuts for the SCHIRN KUNSTHALLE FRANKFURT are a new film format for art education. Each Shortcut offers the quickest way to more knowledge in about two minutes. We developed not only the name, but also the storytelling for this unusual format.
Living Brand | Union Investment
A strong brand inspires. It provides support and orientation. The strength of a brand cannot be measured by the size of its logo or its color. Rather, it is reflected in the values and attitude of each and every employee - day after day. Here you go: the brand manifesto for Union Investment.
How to: digital letter mail
How to: digital letter mail | Commerzbank
How do you explain to someone who asks you how to digitize their letter post, how to digitize their letter post? The best way is with a vivid video that shows that the bank not only offers solutions, but also understands its customers needs. The result is an explainer video of a special kind.
The lecture series at Mainz University of Applied Sciences is for designers who are about to complete their bachelor's degree. Speakers from the field provide insights into their respective areas of expertise and answer students' questions. The name: Buzzer. This series of lectures is intended to shake people up and wake them up for what comes after the bachelor's degree.
Culture | Shortcut Surrealism
A fur-covered tea cup. Melting clocks. Twisted perspectives, mysterious creatures and a pipe, of which the caption insists: »This is not a pipe«. On the occasion of the exhibition »Fantastische Frauen« The fifth SHORTCUT for the SCHIRN KUNSTHALLE FRANKFURT deals with the topic »Surrealism«.
A magazine with interesting articles on urban gardening, bees, tiny houses, plant science, urban mobility and much more was published for the Würzburg State Garden Show 2018. The name is a reference to the corporate design, which advertised this unusual garden show with a butterfly and in bright orange. In cooperation with Poarangan Brand Design & Consulting.
Aviation | Slot Tray®
The development of the name for a product in the onboard service of airlines. Thanks to a specially designed slot, passengers can place it on their fold-up tray without it sliding away, and it can also be stacked exceptionally easily. Slot Tray® – reminds a little of ‚slot machine’, doesn't it?
Beyoncé & Napoleon
Beyoncé & Napoleon | Kunsthalle Schirn
For centuries, landscape painting has always depicted power relations. And when singer Beyoncé poses in front of painting of the »Mona Lisa« in the Louvre for a video, this too is only superficially a homage to art. As one learns in this Shortcut for the SCHIRN KUNSTHALLE FRANKFURT.
Scopience is an institute that focuses on the behavior of people in space. It offers a unique combination of scientific work and practical experience, providing valuable insights and valid forecasts for the marketing of the future. At the same time, Scopience also gives the still young science a name.
Shortcut Sculpture and Machine
Culture | Shortcut Sculpture and Machine
Why have people always dreamed of inspiring things and construct machines that miraculously move themselves? On the occasion of the exhibition with works by Bruno Gironcoli, the second SHORTCUT for the SCHIRN KUNSTHALLE FRANKFURT deals with the relationship between sculpture and machine over the millennia.
Hardly any other word has so many different meanings as "spring": it is spring, the driving force, the source. And "spring" also simply means "to jump". For example into the cold water of change. A clear, fresh name for a new company that offers organisational consulting and coaching. By the way, we helped to develop the claim and the website aswell.
How do you explain to someone who asks you how to automate their bookkeeping, how to automate their bookkeeping? The best way is with a vivid video that shows that the bank not only offers solutions, but also understands its customers needs. The result is an explainer video of a special kind.
20 students of the design department at Mainz University of Applied Sciences dealt with the future of our cities. Initiated and accompanied by Prof. Nadja Mayer, an exciting podcast was created on topics such as waste and recycling, mobility, social interaction, smart cities, living space and green in the city.
What does the disco ball actually do in an exhibition? And why is that art? On the occasion of the exhibition by John Armleder, the third SHORTCUT for the SCHIRN KUNSTHALLE FRANKFURT deals with the theme »conceptual art«.
Markets are changing at breakneck speed. Radical innovations are required in order to be able to successfully hold one's own here in the future. Kiobis accompanies companies and startups on the route to market - as a sparring partner and a pilot through the turbulence of accelerated markets.
Who had the idea? Who wielded the brush? The spray can? The word? For artist collectives: uninteresting. They want to create something together. Authorship? Becomes a secondary matter. Only the result counts - as in this Shortcut for the SCHIRN KUNSTHALLE FRANKFURT.
An international industrial group sought a name for an internal discussion board, on which employees worldwide can present and exchange unusual ideas and inventions. The company's history gave the steep slope and turned the digital platform into a forge of ideas.
Shortcut New York School
Culture | Shortcut New York School
What does a picture represent if it does not represent anything? How can emotions be painted? And couldn't the act of painting itself be captured on the canvas? On the occasion of the exhibition by Lee Krasner, the fourth SHORTCUT for the SCHIRN KUNSTHALLE FRANKFURT deals with the topic »Abstract Expressionism« – made famous by the New York School.
A terminal that supports bicycle retailers with digital features. By entering a few body measurements, customers can find the right frame, make an individualized pre-selection or simply browse through the digital catalog.
The New Beaucoup
Digital Marketing | The New Beaucoup
A service provider for digital marketing and social media based in Ludwigsburg, Germany. Unchartered territory with a twist: it basically covers anything and everything the digital world throws at us when it comes to marketing and communication opportunities. Merci beaucoup.
The sculpture is dead
The sculpture is dead | Kunsthalle Schirn
A gigantic bouquet of tulips from highly polished metal? A tree from which wishes hang? A shark in formaldehyde? And a striding figure without a head? Modern sculptures are as ambiguous as they are challenging. For the SCHIRN KUNSTHALLE FRANKFURT, we looked at this from many angles in this Shortcut.
An incentive programme for travel agency employees. The name captures the American essence of the brand yet leaves room for associations. It’s about sport, about points to collect, or better: scores of points that can be snatched up.
Fitness | K4
A gym that flourishes off of the reputation of its two founders, offering the highest quality individual training. K2, the summit between Pakistan and China and also a symbol of ultimate challenges, provided the inspiration for this company name, with the initials of the two personal trainers matching the idea perfectly.
Insurance | WGV Himmelblau
The online budget version of the Württembergische Gemeinde-Versicherung a.G. (wgv) insurance company. An insurance company that doesn't just offer cheap policies, but also promises extremely simple settlement and a degree of carefreeness, which is now colourfully reflected in the brand name (‚himmelblau’ is German for ‚sky blue’).
Online Shopping | Antikwariat
‘Online shopping for beautiful books’ is the caption for this second-hand bookseller. It refers to books from the classical modern period, with a focus on concrete poetry – a form of poetry that makes language itself the purpose and subject of the poem. So from the German word ‚Antiquariat’ came ‚Antikwariat’, illustrating what the shop is about.
Karat & Öchsle
Event | Karat & Öchsle
Carat is used to measure the mass of precious stones and the fineness of gold. Oechlse, in turn, is used to measure the must weight of wines. And best of all, Ferdinand Oechsle not only invented the must scale, he was also a goldsmith. Voilà: the name for the annual wine festival of the goldsmith Beate Schellhas.
Marketing & Communication
Marketing & Communication | Nobrokkoli
We'd love to share the story behind our name with you. Why don't we meet?
We are Nobrokkoli
Prof. Nadja Mayer, Creative
Nadja Mayer studied literature and philosophy and, when she's not busy making names for nobrokkoli, she works as a freelance copywriter and author. In addition to campaigns for banks, canned beer and anti-wrinkle creams, she writes about jazz, art and digital media. Since 2016 she's been Professor of Language and Text at the University of Applied Sciences Mainz.
»Favorite places in Frankfurt« is the name of the latest book by Nadja Mayer, published by Insel Verlag in mid-June 2020. Incidentally, the photos in the book come from Jochen Peter. It is, so to speak, a nobrokkoli production of a special kind: Favorite Places in Frankfurt
Jochen Peter, Consultant
Jochen Peter is a marketing expert with many years’ consulting experience in large international agencies. His clients during this time included consulting for Beiersdorf, Melitta, Licher and Philip Morris. Most recently he was managing director of his own agency and responsible for customers including Messe Frankfurt, Niehoffs Vaihinger and Union Investment. If he's not advising customers for nobrokkoli, he's usually working on small-scale collages which he regularly exhibits.
Dirk Lehr, Solicitor
nobrokkoli receives legal advice from solicitor Dirk Lehr. He has been working in the field of copyright, trademark and competition law for many years now and advises people and companies including businesspeople, advertising agencies, music producers, record companies, performers, photographers, artists and galleries. He is the author of titles such as ‘Industrial Property Rights, Copyright and Multimedia’ (in German) and ‘Competition Law’ (also in German) as well as columns for the Financial Times Germany.
We'd be delighted to talk with you. How about we take you out to lunch? Our only condition: nobrokkoli.